Who are you designing for?

Graphic design is visual communication for an intended audience. This means that the message in your design should be directed toward a specific audience. While it might feel safe to say that the design is for everyone, the truth is that anyone can consume it but everyone will not receive it. That’s because the design’s message should be targeted and focused. Let’s take this scenario:



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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shannel Wheeler

Creative professional, designer, author, instructor. 💜 chocolate, laughter, and football. Teaching and inspiring by design. http://bit.ly/gdf-course