Who are you designing for?

Shannel Wheeler
3 min readFeb 19

Graphic design is visual communication for an intended audience. This means that the message in your design should be directed toward a specific audience. While it might feel safe to say that the design is for everyone, the truth is that anyone can consume it but everyone will not receive it. That’s because the design’s message should be targeted and focused. Let’s take this scenario:

The designer has a client who…

Shannel Wheeler

Creative professional, designer, author, instructor. Creating with purpose. Teaching and inspiring by design. Start learning design: https://bit.ly/3jy2E2X