The Power of Exponential Impact in Design

Dominoes toppling each other

Do you think Carolyn Davidson, creator of the Nike logo, had any idea that her design would become an iconic cultural symbol, worldwide?

As a recent college graduate, she was offered a job by Phil Knight, founder of Nike (then called Blue Ribbon Sports, Inc.). His company needed a symbol to represent “movement” for an upcoming shoe line and Carolyn provided them five concepts drawn on a…