The Power of Exponential Impact in Design
3 min readMay 3, 2021
Do you think Carolyn Davidson, creator of the Nike logo, had any idea that her design would become an iconic cultural symbol, worldwide?
As a recent college graduate, she was offered a job by Phil Knight, founder of Nike (then called Blue Ribbon Sports, Inc.). His company needed a symbol to represent “movement” for an upcoming shoe line and Carolyn provided them five concepts drawn on a…