The Future of Graphic Design: Pt. 2

Shannel Wheeler
6 min readNov 14, 2023

Updated thoughts on graphic design, AI, and a changing world.

I’m starting to realize that how I feel about AI, how you feel about AI — how we feel about AI — is less relevant now. What’s more important is what we’ll do to navigate it and to remain relevant in the design industry, if we choose to do so.

Imagine the people who swore to never use a computer when they first emerged. Or those who thought the Internet was evil and tried to avoid it at all costs when it was first introduced. Sounds kind of silly, right? But it was reality. Yes, I was born in the 1900s (smile) and remember being told about a soon-coming “information super-highway” (aka the Internet) in my 5th-grade classroom. At the time, I didn’t fully understand what my teacher was talking about or the magnitude of what was to come. AI kind of feels like that in some ways; we’re learning about it and testing it out, but we don’t fully understand how it will all play out.

The growth of it feels exponential. From the built-in AI tools in Adobe programs to Canva’s Magic Studio, to the range of stand-alone software, the artificial intelligence revolution is growing each day and it’s here to stay.

In a past blog I wrote, The Future of Graphic Design, I addressed the fast-growing change in technology and how that would affect the career of a graphic designer. Ultimately, I expressed that we would be fine if we remained diligent and also:

  • learn how to learn
  • broaden our skills
  • thrive on our level

I believe these key points still apply (you can read more on those in the blog above). After observing, listening, and experimenting a bit more, I have some new, ever-evolving thoughts about what designers like you and I must do to stay relevant in this artificial intelligence age:

Get better at storytelling and writing

The truth is, anyone with access can type a prompt into MidJourney, ChatGPT, Canva, or somewhere else to produce a refined piece of content. What’s to stop anyone from proclaiming they are a writer or a designer? Not much, really. I’ve witnessed people say they saved X dollars on people resources by utilizing an AI tool instead of hiring a designer…

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Shannel Wheeler

Left-brain creative | Brand/Design Implementation | Design Instruction and Inspiration | Creating with Purpose: https://shannelwheeler.com