The “Big 3” Requests in Graphic Design: Are You Designing for a Bigger Picture?

“Can you create a logo for me?” This has been the most requested project I’ve received as a designer. In my early career, I would make the logo and then send the client on their way. But can you guess what would happen in the coming weeks? I’d get an email from the same client asking, “Can you put my logo on a brochure? I tried to make a business card…