How to Start from the Bottom in Branding

Photo by Ketut Subiyanto: https://www.pexels.com/photo/people-in-an-office-writing-notes-on-glass-window-4623491/

ow many scenarios can you think of where you actually wanted to start from the bottom? Here’s one: the branding process from start to finish. Over the years of my design career, I’ve grown to understand and appreciate this “bottom-up” approach; it’s a strategy that produces more meaningful brands and helps the visual design translate even more effectively. Here’s what it means to start from the bottom:

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Shannel Wheeler

Creative professional, designer, author, instructor. 💜 chocolate, laughter, and football. Teaching and inspiring by design. http://bit.ly/2KgoS5a