Jun 1
5 min read
How to Start from the Bottom in Branding
How many scenarios can you think of where you actually wanted to start from the bottom? Here’s one: the branding process from start to finish. Over the years of my design career, I’ve grown to understand and appreciate this “bottom-up” approach; it’s a strategy that produces more meaningful brands and helps the visual design translate even more effectively. Here’s what it means to start from the bottom:
