How to Start from the Bottom in Branding

Photo by Ketut Subiyanto:

ow many scenarios can you think of where you actually wanted to start from the bottom? Here’s one: the branding process from start to finish. Over the years of my design career, I’ve grown to understand and appreciate this “bottom-up” approach; it’s a strategy that produces more meaningful brands and helps the visual design translate even more effectively. Here’s what it means to start from the bottom:



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shannel Wheeler

Creative professional, designer, author, instructor. 💜 chocolate, laughter, and football. Teaching and inspiring by design.