So what?

Shannel Wheeler
2 min readDec 15, 2023
Photo by Polina Zimmerman from Pexels

You made a cool image of yourself as a robot Samurai with Midjourney.
So what…

You wrote a compelling headline.
So what…

You read your 12th self-help/business book in 8 months.
So what…

You found a way to squeeze in all the necessary SEO words into the marketing copy.
So what…

You made a cool logo that you like, but it doesn’t fit the mission/personality of the company.
So what…

You hit your “post some content” quota for the week.
So what…

You asked ChatGPT to write a webinar script (in your unique voice).
So what…

You posted a selfie and added a quote from MLK in the caption to ensure at least 20 likes.
So what…

You bragged about how you went from zero to 2 million with pure grit and self-determination (and so can you!)
So what…

You smiled, nodded, and shook hands with the potential client but couldn't care less about the project.
So what…

The actions behind what we do will only warrant a “so what” if there is…

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Shannel Wheeler

Left-brain creative | Brand/Design Implementation | Design Instruction and Inspiration | Creating with Purpose: https://shannelwheeler.com