How to ADAPT as a creative this year

Shannel Wheeler
4 min readJan 21, 2023

“A recession is looming”

“AI is going to take over”

“Company XYZ had layoffs, too”

“Everyone is battling for attention”

I’m sure you’ve heard at least one of these statements on the news, in online chatter, or in daily conversations. Even though we’re in a new year, there always seems to be more bad news or changes we have to look out for. In the midst of these looming sentiments, are you waiting to “see what happens” before you act on your next creative goal or idea?

What do we do when facing doubt, fear, or uncertainty? The truth is, even in the midst of negativity, there are still plenty of opportunities to create and make an impact. Instead of pulling back, why not use the power of “now”? NOW is actually the best time to create, move forward, and to A.D.A.P.T.

A - Always remember your why

Grounding yourself with purpose will help you navigate through all the noise. Why do you create? What do you love about it? Why do you want to learn more? Remember your core goals and let them drive you forward.

Challenge: Write down at least two reasons why you [insert your creative field here]. Is it for impact, more income, creativve freedom? Be honest about your reasons and let them fuel you!

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Shannel Wheeler

Left-brain creative | Brand/Design Implementation | Design Instruction and Inspiration | Creating with Purpose: https://shannelwheeler.com