Graphic Design as a Career: A Crash Course

Shannel Wheeler
3 min readFeb 19, 2023
Photo by Christina Morillo from Pexels

🤔 What is graphic design?

Graphic design is visual communication for an intended audience. They compose type and imagery to create these visual messages in an effort to market, sell, inform, persuade, or inspire. Because of this, there are many visual problems to solve and opportunities across many industries.

💻 What can designers create?

Graphic designers communicate visual messages in many forms: logos, visual identities, marketing collateral, infographics, publications, presentation decks, packaging, signage, digital graphics, ads, website design, and much, much more.

✅ What does it require?

Graphic design requires the application of design principles (like color, typography, message, contrast, etc.), creativity, critical thinking skills, the use of data/information, a design process, and tools like a computer, pen/paper, and design software. A designer combines these skills to solve visual problems, often collaborating with others. They must be willing to iterate, receive constructive criticism and apply objective reasoning to visually communicate to the intended audience.

➡️ How to become a designer

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Shannel Wheeler

Left-brain creative | Brand/Design Implementation | Design Instruction and Inspiration | Creating with Purpose: https://shannelwheeler.com