Clients, take a breath.

You’ve hired a trusted designer or experienced creative specialist to do the job.

You are loving the new direction that your team has come up with and are ready to press “go” on moving forward. You know that you have invested your time and money into the right solution and that the new perception you are creating will be much more effective than your current/past visual branding efforts.

But then, something happens…

“Make the logo slightly bigger.”

“Can we make this CTA a different color?”

“What if we add a few more background graphics?”

“I saw another website that did it like this…”

It’s not that your input isn’t important — it’s vital.

But there’s a fine line between nuanced feedback and focusing too much on the small things that ultimately won’t move the needle toward a project’s success.

Diminishing Return on “Feedback”

Are you focusing on the right aspects of the project, at the right time? Small fixes can be easily refined or updated. But it’s vital to be aware of your own creative direction. The team needs you to focus on inserting your…