Brand Lessons from Coach Prime
3 min readSep 22, 2023
I stayed up until 2 AM watching the Colorado/Colorado State game.
Why? Colorado isn’t even my team (I’m a Buckeye first). But I was definitely cheering for them that night. And the two games before that.
Just like many others, I became a fan. And as I watched, I was thinking — what an incredible lesson Deion Sanders (Coach Prime) has taught…
