Back to the Basics of Branding

Image courtesy of Vecteezy https://www.vecteezy.com/free-vector/brand

Can we go back to the basics? Let me explain…

I had a discovery call with a client and asked them what their company’s mission was. They went on to read from a paragraph listed on their website. I could tell they were reading because 1) I had already read this very same paragraph beforehand and 2) it was quite obvious that the statement was being read.