Are You Playing Too Small as a Designer?

I recently listened to a dope podcast where the host was talking about low-level goals, eye-level goals, and high-level goals. It was pretty eye-opening for me because it helped me to become more self-aware about my own.

Low-level goals: Are very doable, require minimal effort, and provide quick wins. But there’s no challenge or growth due to surface-level targets.

Eye-level goals: Attainable with effort and will yield expected results. These goals stretch you a bit, but not too far out of your comfort zone. Keeps you steady and consistent.

High-level goals: Difficult, risky, scary, and/or challenging. You will not have all the answers on how to accomplish the goal and will need help to see it through. Moves you out of your comfort zone but takes you to an entirely new level of growth.

None of these goals is wrong; as a matter of fact, it’s good to have a healthy mix of all three. Focusing on only one type of goal could lead to a lack of purpose, mediocrity, or burnout.

So when it comes to design and being a practitioner of design, how far do you want to go? Are you doing it for fun, as a career, or as a vehicle to reach a goal larger than yourself? Are you thinking big enough or are you only doing what you know? Have you taken some time to audit your actions (what you’ve…