PinnedPublished inBootcampRebrand Deep Dive: Renaming and Redesigning a CompanyRebranding is the process of reshaping perception. I’ve learned more about the branding process over the years, especially since leading my…Mar 14A response icon1Mar 14A response icon1
Published inBootcampDesign Then and Now: How to Remain Relevant in 2025 and BeyondDesigners are still relevant. But not necessarily the ones who commoditize their deliverables; those types are fading…Jun 24Jun 24
30 Lessons, Five Years After Saying “I Quit”This year will be five years since I submitted my resignation letter.May 11May 11
3 Hard Truths for DesignersThere’s important work for us to do. We can’t let these things hold us back…Feb 9Feb 9
Who’s on your brand team?These people can make or break your company rebrand or refresh initiative.Dec 2, 2024Dec 2, 2024
From an idea to a designHow do you take an idea and create something visual from it? And not just any visual, but a good one?Nov 30, 2024Nov 30, 2024
One of the Greatest Graphic Design MythsThe lesson in the story is obvious, but sometimes designers have the same mindset.Oct 7, 2024Oct 7, 2024