Some of the most memorable and impactful design projects I’ve ever worked on are the ones that I actually enjoyed creating. These were projects that elevated my growth, created a huge impact on others, or gave me a feeling of purpose — from my own business projects to challenging client…

Graphic design is visual communication for an intended audience. This means that the message in your design should be directed toward a specific audience. While it might feel safe to say that the design is for everyone, the truth is that anyone can consume it but everyone will not receive…

Let’s keep it real. We don’t jump out of bed with excitement about our next design task each and every day. Sometimes, for whatever reason(s), we just don’t feel like designing. No matter the stage of your design journey, feeling unmotivated is a normal occurrence that ebbs and flows. So…

An introvert’s survival guide Imagine playing a video game where you’ve just sequenced the perfect kick-punch-jump-slide combo to conquer the mini-boss level; now you only have 27% energy left in your health bar. Well, that’s how I feel after almost every meeting. It’s usually not personal at all in regards…

A reminder about why I became a creative entrepreneur… Almost forgot what I was doin’ Almost forgot where I was goin’ I been driving, I been smokin’ Almost forgot what I was doin’ Almost forgot what I was drinkin’ What the hell have I been thinkin’ Each time I nod…

I unlocked a new level of courage 18 months ago and awakened another dimension of my creative self. I made the decision to leave my position as a creative leader at a good-paying tech startup job to pursue entrepreneurship — a purpose-driven desire of mine to educate and inspire through…

More times than I can count, this has been the scenario: I open up an existing logo source file (.eps or .ai) that was sent to me by a client, teammate, or colleague to use in some design project. It only takes but a few seconds after opening to notice…

Everybody has a story. Everyone’s career path is different. Yours is unique to you and you get to create the path you desire. Here’s mine…visualized and VERY oversimplified. Of course, there’s much more to the story, including successes, failures, doubts, fears, ambitions, and unexpected plot twists. But I’m sure…

Can we go back to the basics? Let me explain… I had a discovery call with a client and asked them what their company’s mission was. They went on to read from a paragraph listed on their website. I could tell they were reading because 1) I had already read this very same paragraph beforehand and 2) it was quite…