Friends. How many of us have them? Friends. Ones we can depend on… — Whoodini I remember around age 8 or 9 sitting at the kitchen table of my babysitter’s house, and her young son asked me who my best friend was. I proudly proclaimed “God!” He rolled his eyes…

Everyone wants to feel valued. The truth is, you already have inherent value. When it comes to your design career, the more value you add to yourself and others, the farther you can go in your journey. Some would argue that a mix of hard work and a bit of…

“Who is this for?” This is the question every graphic designer should ask for every project. You can ask it out loud or internally, but you’ll need to know the answer to execute a successful output. Graphic design is visual problem solving for an intended audience; that means that the…

How many scenarios can you think of where you actually wanted to start from the bottom? Here’s one: the branding process from start to finish. Over the years of my design career, I’ve grown to understand and appreciate this “bottom-up” approach; it’s a strategy that produces more meaningful brands and…

“Artificial intelligence and augmented reality are going to take over.” “Who needs a designer when you can just get a template?” “Most of these things can be automated.” The truth is, the world is changing. Technology is changing. And as technology becomes more advanced, some repetitive tasks that once needed…

Some of the most memorable and impactful design projects I’ve ever worked on are the ones that I actually enjoyed creating. …

Graphic design is visual communication for an intended audience. This means that the message in your design should be directed toward a specific audience. While it might feel safe to say that the design is for everyone, the truth is that anyone can consume it but everyone will not receive…

Let’s keep it real. We don’t jump out of bed with excitement about our next design task each and every day. Sometimes, for whatever reason(s), we just don’t feel like designing. No matter the stage of your design journey, feeling unmotivated is a normal occurrence that ebbs and flows. …

An introvert’s survival guide Imagine playing a video game where you’ve just sequenced the perfect kick-punch-jump-slide combo to conquer the mini-boss level; now you only have 27% energy left in your health bar. Well, that’s how I feel after almost every meeting. It’s usually not personal at all in regards…