Published in Bootcamp·PinnedMember-onlyRebrand Deep Dive: Renaming and Redesigning a CompanyRebranding is the process of reshaping perception. I’ve learned more about the branding process over the years, especially since leading my first major company rebrand at Terminus. I outlined the detail of that formal process and have since had the privilege to lead more amazing brand and rebranding initiatives for…Branding15 min readBranding15 min read
Jan 21Member-onlyHow to ADAPT as a creative this year“A recession is looming” “AI is going to take over” “Company XYZ had layoffs, too” “Everyone is battling for attention” I’m sure you’ve heard at least one of these statements on the news, in online chatter, or in daily conversations. Even though we’re in a new year, there always seems…Change4 min readChange4 min read
Dec 26, 2022Member-onlyDear Creatives, Live Your LifeYou only get one… Riding along a busy street or walking amongst giant evergreens — the idea can spark at any moment. For me, it’s the angle of the sun shining on a metal sidewalk sign that creates a subtle holographic effect. This visual ignites a thought of the magical…Creativity5 min readCreativity5 min read
Dec 6, 2022Member-only5 Design Updates to Consider Before 2023Keeping up with technology is part of the reality of design. Because things change at a rapid pace, it’s always good to keep your eyes and ears open to what’s coming up next. Here are a few critical updates to prepare for before the New Year: 1. Pantone license changes Unfortunately, Adobe has removed…Graphic Design4 min readGraphic Design4 min read
Dec 5, 2022Member-onlyIt’s Time for a Reality CheckThe other day I was in my own head — worrying, stressing, and overthinking. I felt overwhelmed, unmotivated, and unproductive— which in turn, made me feel guilty that I hadn’t accomplished as much as I thought I should have that day. …Self Awareness4 min readSelf Awareness4 min read
Nov 17, 2022Member-only3 Things Every Designer Can do Right NowThere are so many aspects to consider when designing. From learning new software tools to dealing with people to creative problem-solving — there’s a lot for us to think about. This can certainly be overwhelming, so let’s just keep it simple. …Design3 min readDesign3 min read
Nov 11, 2022Member-onlyDear Client: It’s not you, it’s me.It was a dark and stormy night. There’s an eerie silence. And then, the phone rings. Its vibrations startle me into attention; I sit up with wonder, eyes scanning the room. Every ring seems to get louder, each reverberation accompanied by a seeming lightning bolt of terror flashing from the…Graphic Design4 min readGraphic Design4 min read
Oct 23, 2022Member-onlyWhat’s in a (File)Name?File names — what’s the big deal? The big deal is that file names can be the difference between a smooth workflow and a slow one, uploading/sharing the right or wrong file, or how much time you might spend searching for a file. Don’t get me wrong, there are many…Organization3 min readOrganization3 min read
Oct 21, 2022Member-onlyThe “Big 3” Requests in Graphic Design: Are You Designing for a Bigger Picture?“Can you create a logo for me?” This has been the most requested project I’ve received as a designer. In my early career, I would make the logo and then send the client on their way. But can you guess what would happen in the coming weeks? I’d get an…Graphic Design4 min readGraphic Design4 min read
Oct 18, 2022Member-onlyExploring career options in graphic design“Seeing is believing.” Do you believe that statement? Many times, we get stuck in our creative careers because we don’t know what else is possible or aren’t sure how to achieve that next step. It could be a lack of intentionality and direction. Sometimes, it’s just because we don’t know…Graphic Design5 min readGraphic Design5 min read