Published inBootcamp·PinnedMember-onlyRebrand Deep Dive: Renaming and Redesigning a CompanyRebranding is the process of reshaping perception. I’ve learned more about the branding process over the years, especially since leading my first major company rebrand at Terminus. I outlined the detail of that formal process and have since had the privilege to lead more amazing brand and rebranding initiatives for…Branding15 min readBranding15 min read
3 days agoMember-onlyBrand Lessons from Coach PrimeI stayed up until 2 AM watching the Colorado/Colorado State game. Why? Colorado isn’t even my team (I’m a Buckeye first). But I was definitely cheering for them that night. And the two games before that. Just like many others, I became a fan. And as I watched, I was…Branding3 min readBranding3 min read
5 days agoMember-onlyThe Power of the Follow-UpDon’t underestimate the power of the follow-up. I sent out a proposal to a potential client after a great introductory meeting. He seemed like he was excited and on board. That is, until (cue dramatic music) — I sent him a quote. Then it was crickets. Was my price too…Communication Skills2 min readCommunication Skills2 min read
Aug 22Member-onlyEvery brand is supposed to do this — but do they?“Let’s just spend an hour on this so we can get back to the real work.” I’ve read through a lot of brand guidelines over the years and many of them follow a similar template. A section toward the beginning of the document usually includes the brand attributes, where the…Branding7 min readBranding7 min read
Jul 10Member-onlyPractice Messy. Present Clean.A method to your design madness… “What does your artboard look like?” That’s a question I asked an up-and-coming designer in one of our recent graphic design portfolio reviews. I wanted him to show his raw work to better understand his creative process. Your initial design ideas should look like…Graphic Design3 min readGraphic Design3 min read
Apr 30Member-onlyAre You Playing Too Small as a Designer?I recently listened to a dope podcast where the host was talking about low-level goals, eye-level goals, and high-level goals. It was pretty eye-opening for me because it helped me to become more self-aware about my own. Low-level goals: Are very doable, require minimal effort, and provide quick wins. …Designer4 min readDesigner4 min read
Apr 12Member-only4 Mistakes Companies Make with (Re)Brand LaunchesMost growth companies that care about overall perception will complete a full brand exercise at some point. This could include an initial launch or a rebrand/refresh to move the needle for next-level growth. The larger the company, the more strategic this undertaking should be; however, some companies still get a…Branding4 min readBranding4 min read
Mar 23Member-onlyDear Defensive Designer…How dare clients ask me to use Canva! Fiverr is taking over! Why are they still using Powerpoint? Do they not know Keynote is much better? I can’t believe they’re still using that software… Who still uses bevels and drop shadows? Ugh! As professional designers, we’ve put the work in…Graphic Design5 min readGraphic Design5 min read
Mar 17Member-only6 Ways to Gain Visibility and Work as a DesignerFor those who believe that work opportunities may be drying up or that they’ve overturned every rock to no avail—are you sure? When it comes to finding paid work for your design skills, there are many places to find them. …Designer2 min readDesigner2 min read
Published inWarm Hearts·Mar 16Member-onlyWhen Life Gets Tough, Zoom OutProblems are inevitable. If you are a living being, then it’s not a matter of “if” but “when” challenges arise. However, it is possible to become so engrossed in the problem that it seems suffocating. …Life Hacking4 min readLife Hacking4 min read