How many scenarios can you think of where you actually wanted to start from the bottom? Here’s one: the branding process from start to finish. Over the years of my design career, I’ve grown to understand and appreciate this “bottom-up” approach; it’s a strategy that produces more meaningful brands and…

“Artificial intelligence and augmented reality are going to take over.” “Who needs a designer when you can just get a template?” “Most of these things can be automated.” The truth is, the world is changing. Technology is changing. And as technology becomes more advanced, some repetitive tasks that once needed…

Some of the most memorable and impactful design projects I’ve ever worked on are the ones that I actually enjoyed creating. …

Graphic design is visual communication for an intended audience. This means that the message in your design should be directed toward a specific audience. While it might feel safe to say that the design is for everyone, the truth is that anyone can consume it but everyone will not receive…

Let’s keep it real. We don’t jump out of bed with excitement about our next design task each and every day. Sometimes, for whatever reason(s), we just don’t feel like designing. No matter the stage of your design journey, feeling unmotivated is a normal occurrence that ebbs and flows. …

An introvert’s survival guide Imagine playing a video game where you’ve just sequenced the perfect kick-punch-jump-slide combo to conquer the mini-boss level; now you only have 27% energy left in your health bar. Well, that’s how I feel after almost every meeting. It’s usually not personal at all in regards…

A reminder about why I became a creative entrepreneur… Almost forgot what I was doin’ Almost forgot where I was goin’ I been driving, I been smokin’ Almost forgot what I was doin’ Almost forgot what I was drinkin’ What the hell have I been thinkin’ Each time I nod…

I unlocked a new level of courage 18 months ago and awakened another dimension of my creative self. I made the decision to leave my position as a creative leader at a good-paying tech startup job to pursue entrepreneurship — a purpose-driven desire of mine to educate and inspire through…

More times than I can count, this has been the scenario: I open up an existing logo source file (.eps or .ai) that was sent to me by a client, teammate, or colleague to use in some design project. It only takes but a few seconds after opening to notice…