5 Roadblocks to Visual Messaging

Shannel Wheeler
3 min readFeb 23, 2023

Why it can be hard to bring ideas to life…

You know that feeling. That feeling when you have a great idea in your mind, but it turns out totally different on paper. Or that feeling of starting a project but being stopped in your tracks because something was missing. Designers, especially, face this dilemma often.

Why does this happen? Well, there could be a few roadblocks in the way of visually executing your ideas. Here’s a quick list of some common challenges and possible solutions to overcome them:

1. Information Gap

When there isn’t enough information about the overall message to be conveyed, the audience, and/or how the message will be displayed
(i.e. large print or small digital graphic), it can be difficult to move forward.

Solution: Ask more meaningful questions and/or conduct research to fill knowledge gaps.

2. Competency Gap

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Shannel Wheeler

Left-brain creative | Brand/Design Implementation | Design Instruction and Inspiration | Creating with Purpose: https://shannelwheeler.com