There are so many aspects to consider when designing. From learning new software tools to dealing with people to creative problem-solving — there’s a lot for us to think about. This can certainly be overwhelming, so let’s just keep it simple. No matter what level of experience you have in graphic design, here are three things you can do right now:
✔️ Check for resources and references
It can be difficult to level up your design skills if you’re not continuously learning and observing the great examples around you. Inspiration is a great tool — not only for coming up with ideas but also for intel on how others are creating successful visual communications. Think of yourself as a private-eye detective scoping the scene for clues on how to design better. Get good at searching for examples — not to copy pixel for pixel — but to learn from. The next time you hear about a rebrand of a national company, Google their case study. When you see someone else’s stellar work online, also observe the way they present and write about their work. If you know more experienced designers, inquire if they are open to sharing a bit of their knowledge with you.
Want to learn more about pricing your freelance work? Read the Graphic Artist’s Guild Handbook: Pricing & Ethical Guidelines or The Psychology of Graphic Design Pricing by Michael Janda.
Whatever you need to learn, keep your eyes open to resources that are already out there.
✔️ Check your quality
Aiming for perfection is a trap. However, striving for continuous improvement is key. Before you submit or finalize any project, do an honest assessment of your efforts and the quality of what you’ve created. Are there sloppy or unrefined areas that can be cleaned up? Did you check the spelling or grammar? Are you persistent in checking technical aspects like image resolution and quality, color mode, and scrapping unnecessary elements on the page? How about…